S H O U G


Shoug Fardan is an Emirati fashion designer born in Dubai, founded her eponymous brand SHOUG, shortly after graduating from Parsons School of Design in 2017, with a bachelor of fine arts degree majoring in fashion design.

 Shoug explores concepts of minimalism, her UAE heritage and inheritance, and individuality within the existing. Collaborating with visual artists and artisans to weave together culture, art and fashion. Shoug creates for people who live a thought-provoking and curatorial life. 

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